The Dragonfly Effect - Wing Three

ENGAGE
To get to an emotional level with your audience

• if you can't engage people emotionally, they won't be swayed
• personal connections engage people
• Characteristics of a Highly Engaging Campaign
• transparency
• interactivity
• immediacy
• facilitation
• commitment
• cocreation
• collaboration
• experience
• trust

T.E.A.M. (Design Principles)

• Tell a story
• Stories move us, make us feel alive, and inspire us
• Barak Obama used story telling
• make a story sticky
• Empathize
• identify personal relevance to engage the audience
• you must empathize with your audience's needs and feelings.
• connect with the people you are trying to reach out to
• Be Authentic
• if you'r not truly moved by the story you're telling, no one else will be, either
• increase feelings of closeness and connection
• incorporate a wide variety of details
• Match the Media
• use different forms of media to meet different preferences
• utilize online and offline media
• engagement and empowerment is best achieved when information flows in both directions

The organization Charity: Water uses the four design principles to help engage and convey their cause of building clean water wells in developing nations