Presentation - Group D (The Dragonfly Effect Wing 4)

Wing 4 = Take Action

• The most critical wing to closing the loop on previous efforts by enabling other to become part of the solution
• Requires individuals to exert themselves
• A Call to Action
• provides audience with participative next steps that move them closer and closer to "making a purchase", or what you want them to do
• When combined with esocial media, results are extraoridnary
• The Psychology of Asking
• Must be highly focus, absolutely specific, and oriented to action
• ask small = better results
• offer diverse opportunity
• Thee effects of using social media
• more donations
• more data
• increased motivation
• Design Principle 1 = MAKE IT EASY
• people do not have a lot of time
• acknowledge this
• help people to achieve small goals which will motivate them to do more
• Design Principle 2 = MAKE IT FUN
• fun = fuel
• The connection between personal happiness and being engaged and proactive in giving bck to the world is evident  because:
• prositive emotions increases creative thinking
• fun experiences increaes the probability that people will continue to give
• Design Principle 3 = TAILOR
• one of the most effective ways to encourage people to contribute to your cause is to make personal fits between their talents, skills, or interests and what you need accomplished
• the more that peopel feel they are uniquely contributed, the hapier and more satifsfied they will be and the more likely they are to spread the word or return to contribute more
• Design Principle 4 = BE OPEN
• it is imiperative to prepare for openness
• embrace open leadership, give up the need to control
• inspire commitmet from people to complete goals
• its about realtionships, not technology, create culture of sharign and of building trust